Anthro-Tech Webinar - An Introduction to Writing for the Web

City websites have become primary service channels, not just communication tools. When content is unclear, overly technical, or poorly structured, residents struggle to complete tasks online. That leads to more calls, higher staff workload, compliance risk, and reduced public trust.

 

At the same time, cities must meet growing expectations around:

• Plain language
• Web Content Accessibility Guides (WCAG)
• Federal digital accessibility requirements

 

Join Karen Hewell for a practical, high‑impact walkthrough on how to improve web content within your current site—no redesign required. This condensed version of our full Writing for the Web training will guide participants through:

 

• The full lifecycle of content: planning, writing, editing, and publishing.
• Before‑and‑after examples that show how clearer content helps residents’ complete tasks online.
• Simple ways to improve headings, summaries, and body text for both search engines and screen readers.
• Techniques to enhance plain language, structure, task-based writing, and basic accessibility.

 

These easy‑to‑apply recommendations help your digital content better meet both organizational goals and user needs.